Even though I only listen to talk radio for about thirty minutes a week (which, after all, is all the time it takes to get brainwashed and receive my marching orders), I seem to regularly hear an ad for iNet web design. And while I can't speak to the quality of their product, I can say that their ad is quite easily one of the most offensive things I hear on a regular basis. Now, I'm not talking "hurts my feelings" offensive, I'm talking about "what the hell is that horrible odor?" offensive. The mocking of East Indian accents, drug references and "meowing" I hear in nearly every ad makes me wonder if they're as qualified at marketing as they claim to be.
Remember, annoying advertising always has the potential of being memorable, but usually not for the right reasons.
Sincerely,
David Casper
BA - Advertising
UPDATE
Pete Fanning commented on how much he hated their advertising a year ago. I assure you, this has nothing to do with plagarism.
UPDATE II
I noticed in the iNet ad I heard today some reference to web design firms that add "International" to their name to somehow create credibility. Wasn't too sure what that meant at the time, but during my evening brainwashing session I heard an ad for Jade International that made a number of snarky references to iNet's advertising.
It's like the Cola Wars all over again!
Showing posts with label Advertising. Show all posts
Showing posts with label Advertising. Show all posts
2/19/2008
Subscribe to:
Posts (Atom)